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A message sent to a specific market or an audience contains certain types of information that affect the audience. For …
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To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different...
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because they lead subjects to merely update beliefs in the right direction? Or, alternatively, is it to a large extent because … assign parents to either an information group, who receives text messages with weekly data on their child’s attendance and …-specific information. While information has large impacts on attendance, test scores and grade promotion relative to the control group …
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Regression discontinuity estimates indicate that home buying is highly responsive to interest rates in a large segment of the population. A surprise 50 basis point cut in the effective interest rate for mortgages insured by the Federal Housing Administration (FHA) led to an immediate 14 percent...
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