. We find that the firm encourages social learning for a greater range of beliefs and has greater expected revenue when it …

consumer learning and inertia through a simple yet flexible structural model of demand. For simplicity, I limit the consumer … learning and inertia processes to only be affected by actual purchases. As a practical example, I estimate this model using … optimal prices in scenarios with different parameters for consumer learning or inertia. These counterfactuals reveal that, for …

pricing. We simulate a self-learning algorithm setting personalized prices based on additional information about consumer …