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Consumer response to product form in technology-based industrie
Truong, Yann; Klink, Richard R.; Fort-Rioche, Laurence; … - In: The journal of product innovation management : an … 31 (2014) 4, pp. 867-876
Persistent link: https://www.econbiz.de/10010375861
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Play it Again, Sam? : Product Differentiation and Success in the Music Industry
Deshmane, Abhishek; Martínez-de-Albéniz, Victor - 2022
Newly released music by a certain artist is never assessed in isolation by the audiences, who tend to compare it with the previous musical catalogue of the corresponding artist. Through a repeated interaction with the artist's music, the audiences build their own expectations about the future...
Persistent link: https://www.econbiz.de/10014087887
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Designsprünge als Instrument des Marketings : eine empirische Analyse der Determinanten und Erfolgsauswirkungen
Eckardt, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009408008
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Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
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Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
Frenzel Baudisch, Alexander - 2006
Persistent link: https://www.econbiz.de/10011489026
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Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.; Akarte, Milind M. - In: Benchmarking : an international journal ; BIJ 22 (2015) 6, pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
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Supplier innovation in the presence of buyer power
Chen, Zhiqi - 2014
Persistent link: https://www.econbiz.de/10010388018
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The role of new product launch on variety seeking buying behaviour in hygienic products
Ibrahimi, Arta Ejupi; Ejupi, Diellza - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 132-144
Persistent link: https://www.econbiz.de/10012512773
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Challenging the incumbent: entry in markets with captive consumers and taste heterogeneity
Oertel, Christian; Schmutzler, Armin - 2021
We analyze entry of a firm with a new and differentiated product into a market with two properties: An existing incumbent has a captive consumer base, and all consumers have heterogeneous tastes. The interaction of the share of captive consumers with the degree of taste heterogeneity leads to...
Persistent link: https://www.econbiz.de/10012520198
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The Right Sensory Mix : Decoding Customers’ Behavior and Preferences
Derval, Diana - 2022 - 2nd ed. 2022.
1. Magnetic Sense, AI, and the Future of Mobility -- 2. Taste, Product Preferences, and the Future of Shopping -- 3. Polarized Light, Space Exploration, and the Future of Luxury -- 4. Colors, the Microbiome, and the Future of Beauty -- 5. Space and Time Perception, XR, and the Future of...
Persistent link: https://www.econbiz.de/10013174055