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The impact of innovative commercial technologies on students' behaviour of an economic university
Anghel, Laurentiu-Dan; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 600-614
students from the Bucharest University of Economic Studies towards the adoption of innovative retail technologies within … hypermarkets in Romania, based on a selective marketing research, conducted on a sample of 359 students from undergraduate and …
Persistent link: https://www.econbiz.de/10011821002
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Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo; Khliefat, Aahed; Alzghoul, Yahya A.; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
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Study habits of college students
Jamuar, K. K. - 1974 - [1st ed.]
Persistent link: https://www.econbiz.de/10000373761
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Compulsive buying behavior in college students : the mediating role of credit card misuse
Palan, Kay M.; Morrow, Paula C.; Trapp, Allan; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 81-96
Persistent link: https://www.econbiz.de/10008900887
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Decision-making within higher education
Moogan, Yvonne - In: The Routledge companion to nonprofit marketing, (pp. 267-279). 2008
Persistent link: https://www.econbiz.de/10003592642
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Using gravity models for the evaluation of new university site locations : a case study
Bruno, Giuseppe; Improta, Gennaro - In: Computers & operations research : and their … 35 (2008) 2, pp. 436-444
Persistent link: https://www.econbiz.de/10003668381
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Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula; Fantis, Sophia - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
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Perceived simultaneous consumption of media content services among media aware university students
Appelgren, Ester - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 9-16). 2007
digital media news services. A survey was conducted using a sample consisting of students from the Media Technology program at … is common among the media aware technology students in the sample. Simultaneous media consumption might imply for the …
Persistent link: https://www.econbiz.de/10009504324
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Perceived simultaneous consumption of media content services among media aware university students
Appelgren, Ester - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 9-16). 2007
Persistent link: https://www.econbiz.de/10009504344
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904