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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
2
Trusting humans and avatars : a brain imaging study based on evolution theory
Riedl, René
;
Mohr, Peter
;
Kenning, Peter H.
;
Davis, Fred D.
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 83-113
Persistent link: https://www.econbiz.de/10010378638
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
5
Dynamic identification of anonymous consumers' visit goals using clickstream
Senecal, Sylvain
;
Kalczyński, Paweł
;
Fredette, Marc
- In:
International journal of electronic business
11
(
2014
)
3
,
pp. 220-233
Persistent link: https://www.econbiz.de/10010475730
Saved in:
6
The influence of tourism innovativeness on online consumer behavior
Couture, Annie
;
Arcand, Manon
;
Sénécal, Sylvain
; …
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 66-79
Persistent link: https://www.econbiz.de/10010474696
Saved in:
7
Does it pay to be honest? : the effect of retailer-provided negative feedback on consumers' product choice and shopping experience
Merle, Aurélie
;
St-Onge, Anik
;
Sénécal, Sylvain
- In:
Journal of business research : JBR
147
(
2022
),
pp. 532-543
Persistent link: https://www.econbiz.de/10013271535
Saved in:
8
How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany
;
Ghadami, Fateme
;
Laporte, Sandra
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
Saved in:
9
Watch your tone : how a brand's tone of voice on social media influences consumer responses
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 60-80
Persistent link: https://www.econbiz.de/10011844952
Saved in:
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