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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
50
Relationship marketing
30
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
28
Sports marketing
28
Sport
22
Sports
21
Sport organization
19
Sportorganisation
19
Football
18
Fußball
17
Australia
16
Australien
13
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Brand
11
Markenartikel
10
Customer satisfaction
9
Innovation
8
Kundenzufriedenheit
8
Personality psychology
8
Persönlichkeitspsychologie
8
Corporate social responsibility
7
Customer integration
7
Kundenintegration
7
Corporate Social Responsibility
6
Management
6
Social Web
6
Social web
6
Internet marketing
5
Marketing
5
Online-Marketing
5
Sport event
5
Sportveranstaltung
5
sport
5
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Online availability
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Undetermined
39
Free
2
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Article
50
Book / Working Paper
3
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Article in journal
47
Aufsatz in Zeitschrift
47
research-article
2
conceptual-paper
1
Language
All
English
53
Author
All
McDonald, Heath
30
Leckie, Civilai
18
Funk, Daniel C.
12
Lock, Daniel
12
Karg, Adam
9
Johnson, Lester W.
7
Doyle, Jason P.
5
Karg, Adam J.
5
Kunkel, Thilo
5
Lobo, Antonio
4
Nyadzayo, Munyaradzi
4
Filo, Kevin
3
Alexandris, Kostas
2
Frawley, Stephen
2
Fujak, Hunter
2
Heere, Bob
2
Lin, Jialing
2
Nyadzayo, Munyaradzi W.
2
Rayne, Daniel
2
Zubcevic-Basic, Nives
2
Adair, Daryl
1
Alpert, Frank
1
Baker, Bradley J.
1
Biscaia, Rui
1
Bush, Stephen
1
Casidy, Riza
1
Conduit, Jodie
1
Cooper, Danielle
1
Cunningham, George B.
1
Daniels, Jason
1
Darcy, Simon
1
Delia, Elizabeth B.
1
Du, James
1
Dunn, Steven
1
Dwivedi, Abhishek
1
Ewing, Michael
1
Gil, Luciana de Araujo
1
Hayduk, Ted, III
1
Inoue, Yuhei
1
Kamakura, Wagner A.
1
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Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management
15
Sport management review
7
European Sport management quarterly : ESMQ
5
Marketing intelligence & planning
3
European journal of marketing
2
Journal of business research : JBR
2
Journal of service management
2
Journal of strategic marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
International Journal of Retail & Distribution Management
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Marketing Intelligence & Planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
50
Other ZBW resources
3
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1
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
3
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam
;
McDonald, Heath
;
Schoenberg, Geoff
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
Saved in:
4
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
5
Understanding season ticket holder attendance decisions
Karg, Adam
;
Nguyen, Jeremy
;
McDonald, Heath
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
Saved in:
6
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
7
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
8
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
9
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
10
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
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