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Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search

Schlangenotto, Darius; Kundisch, Dennis; Wünderlich, … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 407-421

Persistent link: https://www.econbiz.de/10012003962

The value of self-service : long-term effects of technology-based self-service usage on customer retention

Scherer, Anne; Wünderlich, Nancy V.; Wangenheim, … - In: Management information systems : mis quarterly 39 (2015) 1, pp. 177-200

Persistent link: https://www.econbiz.de/10010505862

Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts

Wangenheim, Florian von; Wünderlich, Nancy V.; … - In: Journal of business research : JBR 79 (2017), pp. 181-188

Persistent link: https://www.econbiz.de/10011745251

"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers

Larivière, Bart; Bowen, David E.; Andreassen, Tor W.; … - In: Journal of business research : JBR 79 (2017), pp. 238-246

Persistent link: https://www.econbiz.de/10011745302

Acceptance of Remote Services : Perception, Adoption, and Continued Usage in Organizational Settings

Wünderlich, Nancy V. - 2010

Conceptual Framework: Remote Services in Context of Technology-Mediated Services -- Theoretical Framework for Remote Service Adoption and Continued Usage -- Methodological Superstructure and Empirical Setting -- Qualitative Exploratory Interview Study -- Hypotheses Development -- Quantitative...