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User perception of the quality, value, and utility of user-generated content
Kim, Changsu; Jin, Ming-hua; Kim, Jongheon; Shin, Namchul - In: Journal of electronic commerce research : JECR 13 (2012) 4, pp. 305-319
Persistent link: https://www.econbiz.de/10009728078
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke; Schmidle, Michael - 2008
Persistent link: https://www.econbiz.de/10003803801
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Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina; Bialkowski, Alexander; Cheng, … - 2008
Persistent link: https://www.econbiz.de/10003803806
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Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs
Casper, Constance; Reichert, Irmingard - 2008
Persistent link: https://www.econbiz.de/10003803809
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Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging
Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
Persistent link: https://www.econbiz.de/10012297290
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Kundenintegration in die Wertschöpfung am Beispiel des Buchmarkts
Blömeke, Eva; Braun, Alexander; Clement, Michel - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 289 - 303). 2008
Persistent link: https://www.econbiz.de/10014559566
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658