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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
79,610
Brand management
17,522
Markenführung
17,108
Marketingmanagement
16,958
Marketing management
16,372
Theorie
12,368
Theory
12,191
Brand image
11,065
Relationship marketing
11,065
Beziehungsmarketing
10,975
Markenimage
10,948
Markenartikel
9,157
Brand
8,117
Werbewirkung
7,929
Advertising effects
7,703
Deutschland
7,278
USA
7,176
Online-Marketing
6,896
United States
6,847
Internet marketing
6,830
Germany
6,655
Marketing
6,173
Social Web
6,162
Social web
6,156
Customer satisfaction
6,020
Kundenzufriedenheit
5,825
Online-Handel
5,646
Online retailing
5,635
Werbung
5,533
Advertising
5,500
Einzelhandel
4,808
Retail trade
4,745
Service quality
4,565
Dienstleistungsqualität
4,502
Electronic Commerce
4,097
E-commerce
3,928
Verbraucherverhalten
3,587
Experiment
3,575
Emotion
3,488
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18,030
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57,743
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126
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5
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4,913
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2,380
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2,362
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1,719
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1,047
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1,047
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614
Conference paper
521
Konferenzbeitrag
521
Bibliografie enthalten
337
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296
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32
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Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
81
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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National Bureau of Economic Research
515
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
78,968
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
Showing
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82,091
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date (oldest first)
1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
5
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
7
Product placement versus traditional TV commercials : new insights on their impacts on
brand
recall and purchase intention
Gamage, Dulanjana
;
Jayasuriya, Nisha
;
Rathnayake, Nilmini
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
6
,
pp. 1110-1124
Persistent link: https://www.econbiz.de/10014432793
Saved in:
8
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
9
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
The effectiveness of
brand
placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
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