Pappalardo, Gioacchino; Chinnici, Gaetano; Selvaggi, Roberta - In: Wine Economics and Policy 9 (2020) 1, pp. 31-42
In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on … scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to … influence consumers' evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna …