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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Brand activism : does courting controversy help or hurt a brand?
Mukherjee, Sourjo
;
Althuizen, Niek
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 772-788
Persistent link: https://www.econbiz.de/10012494715
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Pièces de résistance? : core and casual consumers' valuations of aesthetically incongruent artworks
Althuizen, Niek
;
Sgourev, Stoyan V.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 604-614
Persistent link: https://www.econbiz.de/10010399724
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