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Predicting which season ticket holders will renew oand which will not

McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10010482285

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

Consuming team sports : individual versus collective flow experiences and well-being

Hallmann, Kirstin; Reuß, Konrad; Sander, Kathrin; … - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 295-312

Persistent link: https://www.econbiz.de/10012800947

How sensitive are sports fans to unemployment?

Reade, J. James; Ours, Jan C. van - 2021

We analyze attendance of professional football matches in England finding that it is related to unemployment over a … relationship is larger for lower leagues, i.e. attendance of lower quality football events are more sensitive to fluctuations in …

Persistent link: https://www.econbiz.de/10012545116

The evolution of the football jersey : an institutional perspective

Butler, David; Butler, Robert - In: Journal of institutional economics 17 (2021) 5, pp. 821-835

Persistent link: https://www.econbiz.de/10012656664

Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations

Kolyperas, Dimitrios; Anagnostopoulos, Christos; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 702-719

Persistent link: https://www.econbiz.de/10011645897

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

Predicting season ticket holder loyalty using geographical information

Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Applied economics letters 25 (2018) 4, pp. 272-277

Persistent link: https://www.econbiz.de/10011854462

Loss aversion, upset preference, and sports television viewing audience size

Humphreys, Brad R.; Pérez, Levi - 2017

Persistent link: https://www.econbiz.de/10011764373

The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes

Zarkada, Anna; Tzoumaka, Eugenia - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 92-117

Persistent link: https://www.econbiz.de/10012523263

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