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Psychometrics with R : a revie...
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Consumer behaviour
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Floh, Arne
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Persuability and the self : investigating heterogeneity among consumers
Koller, Monika
;
Floh, Arne
;
Zauner, Alexander
;
Rusch, Thomas
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10009745864
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2
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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3
Präferenzanalyse mit R : Anwendungen aus Marketing, Behavioural Finance und Human Resource Management
Hatzinger, Reinhold
(
contributor
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801707
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