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Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Majra, Hufrish; Saxena, Rajan; Jha, Sumi; Jagannathan, … - In: Global business review 17 (2016) 2, pp. 351-374
Persistent link: https://www.econbiz.de/10011583104
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Narrative worlds of frugal consumers : unmasking romanticized spirituality to reveal responsibilization and de-politicization
Jagannathan, Srinath; Bawa, Anupam; Rai, Rajnish - In: Journal of business ethics : JBE 161 (2020) 1, pp. 149-168
Persistent link: https://www.econbiz.de/10012207404