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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Brand management
4
Dienstleistungsqualität
4
Markenführung
4
Service quality
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Brand
2
Competitive advantage
2
Customer misbehavior
2
Customer satisfaction
2
Dienstleistung
2
Emerging economies
2
Emotion
2
India
2
Indien
2
Innovation
2
Internet marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Online-Marketing
2
Schwellenländer
2
Service-Dominant Logic
2
Service-dominant logic
2
Services
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Wettbewerbsvorteil
2
Acceptance and success factors
1
Access-based services
1
Accessed-based consumption
1
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10
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Article
10
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English
10
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Jayasimha, K. R.
8
Sadh, Ashish
4
Billore, Aditya
3
Srivastava, Himanshu Shekhar
3
Sivakumar, K.
2
Chaudhary, Harish
1
Chauhan, Anurag
1
Gunta, Srinivas
1
Kapoor, Payal S.
1
Kumar, Siva M.
1
Motiani, Manoj
1
Nambudiri, Ranjeet
1
Sharma, Anjali
1
Sharma, Purvendu
1
Sivaraman, Manoharan
1
Srivastava, Himanshu S.
1
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Journal of global marketing
2
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
10
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1
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
2
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
3
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
4
Consumer advocacy : examining the feeling and doing following a failed service encounter
Jayasimha, K. R.
;
Srivastava, Himanshu S.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 201-208
Persistent link: https://www.econbiz.de/10011629055
Saved in:
5
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
6
Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.
;
Jayasimha, K. R.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
Saved in:
7
eWOM via social networking site : source versus message credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
8
Reverse contagion : role of empathy, narrative appeal, and intensity of previous misbehavior
Jayasimha, K. R.
;
Srivastava, Himanshu Shekhar
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10014471211
Saved in:
9
Addressing customer misbehavior contagion in access-based services
Srivastava, Himanshu Shekhar
;
Jayasimha, K. R.
; …
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10013407609
Saved in:
10
Consumer's re-participation in online flash sale after service failure : a moderated-mediation study
Sharma, Anjali
;
Jayasimha, K. R.
;
Srivastava, Himanshu …
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 194-211
Persistent link: https://www.econbiz.de/10015050010
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