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Lost in transmission
Graeber, Thomas Wilhelm; Noy, Shakked; Roth, Christopher - 2024
For many decisions, people rely on information received from others by word of mouth. How does the process of verbal transmission distort economic information? In our experiments, participants listen to audio recordings containing economic forecasts and are paid to accurately transmit the...
Persistent link: https://www.econbiz.de/10014460690
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
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Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.; Wiener, Joshua L.; Arnold, Todd - In: European journal of marketing 56 (2022) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail; Shen, Fuyuan - In: Health marketing quarterly 39 (2022) 3, pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
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Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni; Deb, Madhurima - In: European journal of marketing 56 (2022) 4, pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Vignolles, Alexandra (ed.); Waiguny, Martin K. J. (ed.) - ICORIA / Veranstaltung <19., 2021, Bordeaux> - 2023
- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced...
Persistent link: https://www.econbiz.de/10014248155
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Narrative persuasion
Barron, Kai; Fries, Tilman - 2024 - revised
sense-making explanation (or narrative). Using a theory-driven experiment, we investigate the mechanics of such narrative … persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …
Persistent link: https://www.econbiz.de/10014532535
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Narrative persuasion
Barron, Kai; Fries, Tilman - 2024
sense-making explanation (or narrative). Using a theory-driven experiment, we investigate the mechanics of such narrative … persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …
Persistent link: https://www.econbiz.de/10014537296
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina; Steinmann, Sascha; Chrysochou, Polymeros - In: Advances in National Brand and Private Label Marketing …, (pp. 31-38). 2022
Persistent link: https://www.econbiz.de/10013281203