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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker; Füller, Johann; Piller, Frank T. - In: Understanding the crowd - how to construct the crowd …, (pp. 190-231). 2017
Persistent link: https://www.econbiz.de/10011915477
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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander; Bilgram, Volker; Gutstein, Adele - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker; Bartl, Michael; Biel, Stefan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975