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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
3
New product development
2
Product design
2
Produktentwicklung
2
Produktgestaltung
2
Ambidexterity
1
Ambidextrous organization
1
Artificial Intelligence
1
Artificial intelligence
1
Beziehungsmarketing
1
Brand consistency
1
Brand management
1
Brand relevance
1
Co-creation
1
Consumer journeys
1
Consumers
1
Cooperation
1
Cultural sociology
1
Customer education
1
Customer integration
1
Design
1
Design thinking
1
Dienstleistungsberufe
1
Emerging economies
1
Exploitation
1
Exploration
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet marketing
1
Kooperation
1
Kultursoziologie
1
Kundenintegration
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
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English
3
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Wilner, Sarah J. S.
3
Beverland, Michael B.
1
Cankurtaran, Pinar
1
Huff, Aimee Dinnin
1
Kozinets, Robert V.
1
Micheli, Pietro
1
Valck, Kristine de
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Wojnicki, Andrea C.
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Journal of marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
2
Objects of desire : the role of product design in revising contested cultural meanings
Wilner, Sarah J. S.
;
Huff, Aimee Dinnin
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 244-271
Persistent link: https://www.econbiz.de/10011707535
Saved in:
3
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
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