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Consumer behaviour
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Septianto, Felix
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20
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Reijmersdal, Eva A. van
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Ko, Eunju
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Chan, Kara
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Choi, Yung Kyun
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Goldsmith, Ronald E.
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Tucker, Catherine
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Hudders, Liselot
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Jin, Ginger Zhe
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NetLibrary, Inc
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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of marketing communications
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
173
International journal of advertising : the review of marketing communications
171
Psychology & marketing
144
International journal of internet marketing and advertising : IJIMA
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International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of consumer studies
79
Journal of fashion marketing and management
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NBER working paper series
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The journal of consumer marketing
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International journal of electronic marketing and retailing : IJEMR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
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The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
64
Asia Pacific journal of marketing and logistics
63
Marketing intelligence & planning
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Journal of internet commerce
62
Marketing letters : a journal of research in marketing
61
Journal of marketing research : JMR
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Young consumers : insight and ideas for responsible marketers
58
European journal of marketing : EJM
57
Journal of the Academy of Marketing Science
56
Management science : journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
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Journal of consumer behaviour : an international research review
51
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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1
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
2
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
3
Negative consequences of storytelling in native
advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
4
Tourism destination
advertising
: effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
5
The effects of video storytelling
advertising
on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
6
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
7
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
8
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
9
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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