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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
11
Werbewirkung
11
Advertising
10
USA
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United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Advertising planning
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Data envelopment analysis
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Social Web
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Social media
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Social web
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Sport event
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Sportveranstaltung
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Werbeplanung
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sports advertising
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Communication
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Corporate reputation
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Data-Envelopment-Analyse
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Fernsehwerbung
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Firmenimage
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Internet marketing
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Krisenmanagement
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Online-Marketing
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Sport
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Sports
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Television advertising
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Advertising industry
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Betriebliche Budgetierung
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Brand extension
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China
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Corporate budgeting
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Kommunikation
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Management
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Markentransfer
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Media usage
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Cheong, Yunjae
4
Kim, Kihan
4
Ahn, Dohyun
1
Kim, Hyuksoo
1
Lim, Choong Hoon
1
Lim, Joon Soo
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Noh, Yeayoung
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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2
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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3
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
4
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
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