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The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello

Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184

Persistent link: https://www.econbiz.de/10010485525

Building a science of spending : lessons from the past and directions for the future

Dunn, Elizabeth W.; Weidman, Aaron C. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 172-178

Persistent link: https://www.econbiz.de/10010485529

From experiential psychology to consumer experience

Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171

Persistent link: https://www.econbiz.de/10010485534

A wonderful life : experiential consumption and the pursuit of happiness

Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 152-165

Persistent link: https://www.econbiz.de/10010485536

To do or to have, now or later? : the preferred consumption profiles of material and experiential purchases

Kumar, Amit; Gilovich, Thomas - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 169-178

Persistent link: https://www.econbiz.de/10011479192

Celebrity Endorsements and Its Impact on Consumer Buying Behavior - In Context to India

Kumar, Amit - 2010

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...

Persistent link: https://www.econbiz.de/10013139491

Translating Customer Knowledge Management Into Perceived Customer Communication Value and Purchase Intention : A Study on Indian Ecommerce Firms

Kumar, Amit - 2018

Customer relationship management has undergone a lot of development with the advent of new technology and interactive communication channels. Customers are actively participating in the gathering, collection, and dissemination of knowledge about products and brands with other customers in the...

Persistent link: https://www.econbiz.de/10012920190

The aptly buried "I" in experience : experiential purchases promote more social connection than material purchases

Kumar, Amit; Mann, Thomas C.; Gilovich, Thomas - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10014536459

Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india

Sao, Ameet; Kumar, Amit; Bapat, Gautam; Khan, Mohd Suhail; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 146-157

Persistent link: https://www.econbiz.de/10014282096

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Kumar, Amit - 2011

Persistent link: https://www.econbiz.de/10014043736