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Motivforschung

Felser, Georg - 2008

Persistent link: https://www.econbiz.de/10003767394

Something old, something new : enabled theory building in qualitative marketing research

Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461

Persistent link: https://www.econbiz.de/10012660655

Thinking orientation and preference for research methodology

Murshed, Feisal; Zhang, Yinlong - In: The journal of consumer marketing 33 (2016) 6, pp. 437-446

Persistent link: https://www.econbiz.de/10011629327

Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles

Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67

Persistent link: https://www.econbiz.de/10011646908

Using photo interviews to explore children's food preferences

Alm, Siril; Olsen, Svein O. - In: International journal of consumer studies 41 (2017) 3, pp. 274-282

Persistent link: https://www.econbiz.de/10011708070

Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies

Crosby, Elizabeth; McKeage, Kim; Rittenburg, Terri L.; … - In: International journal of market research 65 (2023) 2/3, pp. 320-339

Persistent link: https://www.econbiz.de/10014246993

Qualitative research methods in consumer psychology : ethnography and culture

Hackett, Paul (contributor) - 2016

1. Integrating ethnographic consumer research using facet theory and the mapping sentence / Paul M.W. Hackett -- 2. Ethics in qualitative consumer research / Grant C. Aguirre and Michael R. Hyman -- 3. Recruitment and sampling in consumer research / Kathryn Roulston and Briana Martinez -- 4....