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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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The new face of philanthropy : the role of intrinsic motivation in millennials’ attitudes and intent to donate to charitable organizations
Gorczyca, Matthew; Hartman, Rosanne L. - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10011783980
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From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
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Corporate social responsibility authenticity as an antecedent to customer citizenship behavior : evidence from hospitality industry in Taiwan
Dung Minh Nguyen; Chiu, Yen-Ting Helena - In: Journal of hospitality marketing & management 32 (2023) 4, pp. 477-504
Persistent link: https://www.econbiz.de/10014281024
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When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole; Huber, Isabel V.; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao; Jin, Chenfei; Monfort, Abel; Hua, Danni - In: Journal of business research : JBR 131 (2021), pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
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Exploring the role of charitable ethnocentrism and donation motives in international giving : empirical evidence from Germany
Müller, Marcella S.; Lindenmeier, Jörg - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10013272118
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708