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International journal of innovation management
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
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Does the supplier affects consumers' product performance expectations? : an analysis about the innovativeness perception
Linder, Christian
;
Seidenstricker, Sven
- In:
International journal of innovation management
21
(
2017
)
1
,
pp. 1750007-1-27
Persistent link: https://www.econbiz.de/10011671986
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