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The experiential meaning of service quality
Schembri, Sharon
;
Sandberg, Jörgen
- In:
Marketing theory
11
(
2011
)
2
,
pp. 165-186
Persistent link: https://www.econbiz.de/10009234780
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"How do I carry all this now?" : understanding consumer resistance to sustainability interventions
Gonzalez-Arcos, Claudia
;
Joubert, Alison M.
;
Scaraboto, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 44-61
Persistent link: https://www.econbiz.de/10012522218
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