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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
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Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil; Smirnova, Maria; Muravskaia, Snezhana - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
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Consumer responses to covid policy across the world : the role of community resilience
Krasnikov, Alexander V.; Shultz, Clifford J.; … - In: Journal of international marketing 30 (2022) 4, pp. 60-77
Persistent link: https://www.econbiz.de/10013438700
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The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola; Aspara, Jaakko; Frösén, Johanna - In: Journal of business research : JBR 179 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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Umweltbewusstes Verhalten russischer Konsumenten : eine Folge generations- oder geschlechtsspezifischer Werthaltungen?
Wittig, Katja; Smirnova, Maria; Hoffmann, Stefan; … - 2008
Persistent link: https://www.econbiz.de/10003697194
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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja; Francis, June N. P.; Smirnova, Maria M. - In: Der Markt : international journal of marketing 51 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10009626966