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Consumer behaviour
Konsumentenverhalten
79,072
Children
18,376
Kinder
18,229
Theorie
9,999
Theory
9,799
Beziehungsmarketing
8,735
Relationship marketing
8,724
Markenführung
7,352
Brand management
7,349
USA
6,960
Markenimage
6,533
Brand image
6,508
United States
6,444
Deutschland
5,439
Online-Handel
5,394
Online retailing
5,381
Kundenzufriedenheit
5,374
Customer satisfaction
5,372
Germany
4,805
Social Web
4,622
Social web
4,620
Sprache
4,520
Online-Marketing
4,376
Internet marketing
4,353
Dienstleistungsqualität
4,300
Service quality
4,296
Gesundheit
4,218
Brand
4,217
Markenartikel
4,212
Health
4,151
Einzelhandel
4,083
Retail trade
4,005
Language
3,880
Experiment
3,744
Werbewirkung
3,716
Advertising effects
3,676
Verbraucherverhalten
3,558
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3,506
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Hollebeek, Linda D.
49
Rock, Bram de
49
Bruwer, Johan
47
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National Bureau of Economic Research
507
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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European University Institute / Department of Economics
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8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
78,428
RePEc
150
BASE
38
EconStor
23
Showing
1
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10
of
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date (oldest first)
1
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
2
How
language
shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D.
;
Fazio, Russell H.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
Saved in:
4
Beyond sentiment : the value and measurement of consumer certainty in
language
Rocklage, Matthew D.
;
He, Sharlene
;
Rucker, Derek D.
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
Saved in:
5
How concrete
language
shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
6
Emotionally numb : expertise dulls consumer experience
Rocklage, Matthew D.
;
Rucker, Derek D.
;
Nordgren, Loran F.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 355-373
Persistent link: https://www.econbiz.de/10012654867
Saved in:
7
Language
and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
Saved in:
8
For humble homes and wealthy tables : advertising consumables in eighteenth- and nineteenth-century Basel
Reimann, Anna
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 164-186
Persistent link: https://www.econbiz.de/10014446703
Saved in:
9
Some reflections on interdisciplinary CCT research : field boundaries, social impact and the semantics of consumer vulnerability
Hamilton, Kathy
;
Porteous, Holly
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10013206509
Saved in:
10
Wisdom from words : the psychology of consumer
language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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