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Consumer behaviour
Corporate Social Responsibility
6
Deutschland
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Germany
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5
Virales Marketing
5
Konsumentenverhalten
4
Viral marketing
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Sustainable Human Resource Management
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corporate social responsibility
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organizational attractiveness
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prospective employees
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sustainability
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Akzeptanzforschung
2
Beziehungsmanagement
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Corporate reputation
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Firmenimage
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HR marketing
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Human Resource Management
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
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Kundenmanagement
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Markenimage
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Nachhaltigkeit
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Online-Marketing
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Perception
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Personalauswahl
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Personalisierung
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Personalization
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Personalmanagement
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Personalmarketing
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Personnel selection
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Produktempfehlung
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Lis, Bettina
4
Fischer, Maximilian
2
Reith, Riccardo Emanuel Albert
2
Einwiller, Sabine
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Horst, Marian
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Ruppel, Christopher
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Sen, Sankar
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International journal of innovation and technology management
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Journal of business research : JBR
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Journal of media business studies
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ECONIS (ZBW)
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Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina
;
Horst, Marian
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
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2
Paying mobile at the point of sale - a question of culture?
Fischer, Maximilian
;
Reith, Riccardo Emanuel Albert
; …
-
2020
Persistent link: https://www.econbiz.de/10012239241
Saved in:
3
How to reach technological early adopters? : an empirical analysis of early adopters' internet usage behavior in Germany
Reith, Riccardo Emanuel Albert
;
Fischer, Maximilian
; …
- In:
International journal of innovation and technology …
17
(
2020
)
2
,
pp. 2050010-1-2050010-24
Persistent link: https://www.econbiz.de/10012296031
Saved in:
4
When CSR-based identification backfires : testing the effects of CSR-related negative publicity
Einwiller, Sabine
;
Lis, Bettina
;
Ruppel, Christopher
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012104881
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