On whom do food safety announcements have the least impact? Building on research on cognitive dissonance and confirmatory bias, this study shows that consumers tend to inadequately process (food safety) information, pay limited attention to signals, and make purchase decisions that are biased...

Frontmatter -- CONTENTS -- PREFACE -- ACKNOWLEDGMENTS -- Chapter One. English and Vickrey Auctions -- Chapter Two. From Vickrey to eBay -- Chapter Three. eBay Strategies Observed -- Chapter Four. What If eBay Were First-Price? -- Chapter Five. The Signals that Sellers Send -- Chapter Six....