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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
33
Relationship marketing
33
Theorie
19
Theory
19
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15
Data mining
13
Forecasting model
12
Prognoseverfahren
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11
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9
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9
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9
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9
Lebensmitteleinzelhandel
8
Preisrigidität
8
Direct marketing
7
Direktmarketing
7
Food retailing
7
Price stickiness
7
Computer-assisted marketing
6
Customer acquisition
6
EU-Staaten
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Fundraising
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Gleichgewichtstheorie
6
IT-gestütztes Marketing
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Preis-Absatz-Funktion
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Preiselastizität
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USA
6
United States
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Call centre
5
Callcenter
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English
15
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Van den Poel, Dirk
15
Baecke, Philippe
2
Buckinx, Wouter
2
Larivière, Bart
2
Prinzie, Anita
2
Verhelst, Benjamin
2
Ballings, Michel
1
Burez, Jonathan
1
Hewett, Kelly
1
Kumar, V.
1
Meire, Matthijs
1
Verstraeten, Geert
1
Vindevogel, Bernd
1
Wets, Geert
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Decision support systems : DSS ; the international journal
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Journal of marketing
1
Tijdschrift voor economie en management
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ECONIS (ZBW)
15
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
Predicting mail-order repeat buying : which variables matter ?
Van den Poel, Dirk
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811629
Saved in:
3
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003417260
Saved in:
4
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
5
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
6
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
7
Deep habits in consumption : a spatial panel analysis using scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009713373
Saved in:
8
Deep habits in consumption : a spatial panel analysis using scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
- In:
Empirical economics : a journal of the Institute for …
47
(
2014
)
3
,
pp. 959-976
Persistent link: https://www.econbiz.de/10010429843
Saved in:
9
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 28-45
Persistent link: https://www.econbiz.de/10003663348
Saved in:
10
CRM at a pay-TV company : using analytical models to reduce customer attrition by targeted marketing for subscription services
Burez, Jonathan
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003242145
Saved in:
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