The persistent growth of social media platforms has allowed their users to view them as valuable information sources and firms to adopt them as effective marketing tools. Firms often seek to advertise their products through intermediaries called ``influencers'' who are viewed as less biased than...

The purpose of this study is to investigate behavioral inattention in the adoption of energy-efficient technology in Indonesian middle-income households. This study collects novel data (N=1182) by conducting an artefactual field experiment on respondents who have the potential to purchase...

In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile app choices of customers over app stores. Social influence refers to the density of adopters within the proximity of...