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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users

Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342

Persistent link: https://www.econbiz.de/10010474271

Why resist? : examining the impact of technological advancement and perceived usefulness on Malaysians' switching intentions : the moderators

Nik Mohd Hazrul Nik Hashim; Pandit, Ameet; Syed Shah Alam; … - In: The journal of developing areas 49 (2015) 3, pp. 65-80

Persistent link: https://www.econbiz.de/10011449605

The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables

Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491

Persistent link: https://www.econbiz.de/10012392734

Factors affecting Islamic banking behavioral intention : the moderating effects of customer marketing practices and financial considerations

Mohammad Enamul Hoque; Hassan, M. Kabir; Nik Mohd … - In: Journal of financial services marketing : JFSM 24 (2019) 1/2, pp. 44-58

Persistent link: https://www.econbiz.de/10012060025

Intention of and commitment towards purchasing luxury products : a study of Muslim consumers in Malaysia

Nur Jahan Khan; Razzaque, Mohammed Abdur; Nik Mohd … - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 476-495

Persistent link: https://www.econbiz.de/10011812890

Using the senses to evaluate aesthetic products at the point of sale : the moderating role of consumers' goals

Vilches-Montero, Sonia; Nik Mohd Hazrul Nik Hashim; … - In: Journal of retailing and consumer services 40 (2018), pp. 82-90

Persistent link: https://www.econbiz.de/10011801784

Antecedents and consequences of a retailers' price image : the moderating role of pricing strategy

Susanto, Perengki; Mohammad Enamul Hoque; Najeeb Ullah Shah - In: Cogent business & management 10 (2023) 3, pp. 1-23

The high competition in retail sectors around the world has a decisive impact on the selection of the right retail price strategies for developing a strong retail price image. Therefore, this study examines the effect of price-related and non-price factors on developing a favourable retailer's...

Persistent link: https://www.econbiz.de/10014506355

Moderating effects of perceived risk on the determinants-outcome nexus of e-money behaviour

Susanto, Perengki; Mohammad Enamul Hoque; Nik Mohd … - In: International journal of emerging markets 17 (2022) 2, pp. 530-549

Persistent link: https://www.econbiz.de/10012886398

Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness

Nik Mohd Hazrul Nik Hashim; Nor Rahimy Khalid; Suraya … - In: Journal of fashion marketing and management 28 (2024) 2, pp. 379-401

Persistent link: https://www.econbiz.de/10014495540