Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455
corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company …-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the … advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …