Orangzab; Lodhi, Suleman Aziz; Ali, Muhammad - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 720-736
Brand is one of the most important resources of the company. It contains worth not only for the company but also for the consumers. The objective of this study is to examine the effect of brand associations on consumer reaction, brand associations are separated into personal and social...
