The objectives of the study are to explore and enhance our understating about the construct of ‘thriving at work’. As it is not merely the sense of learning and vitality but also depicts an individual’s actions and behaviors. It is a very important construct as the positive organizational...

Intense competition dictates companies to perform better by being consistent. The application of integrated marketing communication components makes firms successful as it creates brand awareness and create customers loyalty. This research has observed the effect of integrated marketing...