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~subject:"Consumer behaviour"
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Consumer behaviour
Personalmanagement
22,141
Human Resource Management
21,988
Brand image
11,065
Markenimage
10,948
Brand management
7,658
Markenführung
7,619
Konsumentenverhalten
7,013
Recruitment
6,672
Personalbeschaffung
6,408
Deutschland
5,257
Corporate reputation
4,958
Firmenimage
4,875
Germany
4,832
Theorie
3,727
Theory
3,655
Personalpolitik
3,450
Brand
3,351
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3,319
Anforderungsprofil
3,280
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3,273
Human resource management
3,049
USA
3,035
United States
2,873
Relationship marketing
2,279
Beziehungsmarketing
2,276
Personalentwicklung
2,208
Job satisfaction
2,006
Strategisches Management
1,996
Arbeitszufriedenheit
1,952
Fehlzeit
1,887
Unternehmenserfolg
1,829
Firm performance
1,795
Strategic management
1,792
Multinationales Unternehmen
1,783
Employee retention
1,748
Mitarbeiterbindung
1,744
Work absence
1,682
Transnational corporation
1,669
Qualifikation
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Melewar, T. C.
21
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Keller, Kevin Lane
13
MacInnis, Deborah J.
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Das, Gopal
12
Dens, Nathalie
12
Eisingerich, Andreas B
12
Gierl, Heribert
12
Khamitov, Mansur
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Swoboda, Bernhard
12
Batra, Rajeev
11
Foroudi, Pantea
11
Grohmann, Bianca
11
Jang, Soocheong
11
Johnson, Lester W.
11
Ko, Eunju
11
Liu, Chih-Hsing
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
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IGI Global
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Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
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Gesellschaft für Ökologische Kommunikation mbH
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
National Bureau of Economic Research
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Duisburg-Essen
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
378
The journal of product & brand management
243
Journal of retailing and consumer services
236
The journal of brand management : an international journal
223
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
78
European journal of marketing : EJM
75
Journal of international consumer marketing
72
International journal of hospitality management
66
The journal of consumer marketing
60
Journal of global marketing
56
Journal of strategic marketing
56
Marketing intelligence & planning
54
International marketing review
53
Cogent business & management
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
45
Journal of Islamic marketing
43
Journal of the Academy of Marketing Science
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of business ethics : JOBE
41
Journal of travel and tourism marketing
41
International journal of advertising : the review of marketing communications
40
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
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ECONIS (ZBW)
7,010
Other ZBW resources
65
RePEc
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1
Argument-based versus emotion-based videos during the early stages of
recruitment
: effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
Saved in:
2
Employer brand of choice : an employee perspective
Bellou, Victoria
;
Chaniotakis, Ioannis
;
Kehagias, Ioannis
; …
- In:
Journal of business economics and management
16
(
2015
)
6
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011421770
Saved in:
3
The effects of employer branding on value congruence and brand love
Kim, Yunsik
;
Legendre, Tiffany S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 962-987
Persistent link: https://www.econbiz.de/10014312349
Saved in:
4
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet
- In:
International journal of services and operations …
42
(
2022
)
3
,
pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
Saved in:
5
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
6
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
7
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
8
Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika
;
Tanwar, Karnica
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014225820
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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