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Effect of gender on trust in online banking : a cross-national comparison

Kivijärvi, Marke; Laukkanen, Tommi; Cruz, Pedro - In: Trust and new technologies : marketing and management …, (pp. 74-90). 2008

Persistent link: https://www.econbiz.de/10003770836

Consumer trust in electronic service consumption : a cross-cultural comparison between Finland and Portugal

Kivijärvi, Marke; Laukkanen, Tommi; Cruz, Pedro - In: Journal of euromarketing 16 (2007) 3, pp. 51-65

Persistent link: https://www.econbiz.de/10003496750

Innovation resistance among mature consumers

Laukkanen, Tommi; Sinkkonen, Suvi; Kivijärvi, Marke; … - In: Journal of Consumer Marketing 24 (2007) 7, pp. 419-427

Purpose – The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger consumers. Design/methodology/approach – Following Ram and...

Persistent link: https://www.econbiz.de/10014848627

A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France

Juusola, Katariina; Boakye, Kwabena G.; Blankson, Charles; … - In: International journal of bank marketing 41 (2023) 7, pp. 1743-1768

Persistent link: https://www.econbiz.de/10014470730

Male-male status signaling through favoring organic foods : is the signaler perceived and treated as a friend or a foe?

Puska, Petteri; Kurki, Sami; Lähdesmäki, Merja; … - In: Psychology & marketing 33 (2016) 10, pp. 843-855

Persistent link: https://www.econbiz.de/10011595465