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~subject:"Consumer behaviour"
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Brand afterlife : transference...
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Consumer behaviour
Konsumentenverhalten
34
Advertising effects
12
Werbewirkung
12
Advertising
10
Brand management
10
Markenführung
10
Werbung
10
Brand
7
Markenartikel
7
Product Placement
7
Product placement
7
USA
7
United States
7
Brand image
5
Jugendliche
5
Markenimage
5
Target group
5
Youth
5
Zielgruppe
5
Bibliometrics
4
Bibliometrie
4
Einzelhandel
4
Fernsehprogramm
4
Narrative Methode
4
Narrative method
4
Retail trade
4
Social Web
4
Social web
4
Television programme
4
Artificial intelligence
3
Customer integration
3
Kundenintegration
3
Künstliche Intelligenz
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Personality psychology
3
Persönlichkeitspsychologie
3
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Online availability
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Undetermined
14
Free
1
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Article
34
Book / Working Paper
1
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
3
Book section
3
Conference paper
3
Konferenzbeitrag
3
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
Sammelwerk
1
Sammlung
1
research-article
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Language
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English
35
Author
All
Schau, Hope Jensen
19
Russell, Cristel Antonia
16
Russell, Dale W.
6
Akaka, Melissa Archpru
3
Brown, Stephen
2
Campbell, Colin L.
2
Epp, Amber M.
2
Montecchi, Matteo
2
Neijens, Peter C.
2
Price, Linda L.
2
Rasolofoarison, Dina
2
Vargo, Stephen L.
2
Akakan, Melissa Archpru
1
Antonia Russell, Cristel
1
Antorini, Yun Mi
1
Belk, Russell W.
1
Benoit-Moreau, Florence
1
Campana, Mario
1
Cases, Anne-Sophie
1
Celsi, Mary Wolfinbarger
1
Connell, Paul M.
1
Crockett, David
1
Dang, Yan Mandy
1
Engel, Larry
1
Feiereisen, Stephanie
1
Gilly, Mary C.
1
Grube, Joel W.
1
Hamby, Anne
1
Hamby, Anne M.
1
Honea, Heather
1
Jensen Schau, Hope
1
Lancelot Miltgen, Caroline
1
Levy, Sidney J.
1
Lorenzon, Kristian
1
Micheli, Maria Rita
1
Muñiz, Albert M.
1
Narsey, Vanisha
1
Parguel, Béatrice
1
Rosario, Ana Babić
1
Russell, Dale Wesley
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of public policy & marketing
2
Research in consumer behavior
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Legends in consumer behavior
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
The Routledge companion to digital consumption
1
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Source
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ECONIS (ZBW)
34
Other ZBW resources
1
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1
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
2
Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Crockett, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
Saved in:
3
Identity projects and the marketplace
Schau, Hope Jensen
- In:
Consumer culture theory
,
(pp. 19-39)
.
2018
Persistent link: https://www.econbiz.de/10012029997
Saved in:
4
Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline
;
Cases, Anne-Sophie
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
Saved in:
5
When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Grube, Joel W.
; …
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
Saved in:
6
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
7
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
8
How does ambivalence affect young consumers' response to risky products?
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 841-863
Persistent link: https://www.econbiz.de/10013389446
Saved in:
9
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
10
Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen
;
Gilly, Mary C.
;
Celsi, Mary Wolfinbarger
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003880190
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