The present study aims to identify the demographic variables that influence rural customers' decision-making rules in …-making rules used by rural people. The study concludes that consumers' decision-making rules are influenced by rural consumer … assists marketers in designing strategies that take into consideration the needs and demands of rural residents. Further …

of consumers in India; what are the similarities and/or differences between rural and urban consumers that are found in … paper aims to explore whether epidemics and pandemics have any impact on consumption patterns among rural and urban … consumers in India. Taking pandemic Covid-19 as a case study, it was explored how this pandemic impacted the consumption pattern …

behavior. In rural India, we study the effect on savings of allocating identical weekly payments on a bank account (treated) or …