Phonthanukitithaworn, Chanchai; Sellitto, Carmine; … - In: Asia-Pacific Journal of Business Administration 8 (2016) 1, pp. 37-54
Purpose – Despite the significant efforts by the Thai Government to promote the use of mobile payment (m-payment) services, this new mode of financial payment has had limited consumer interest. Indeed, whilst it is seemingly desirable to facilitate the uptake of m-payment services given...
