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To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping; Liu, Feng; Zhang, Jia - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
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Exploring Logistics-as-a-Service to integrate the consumer into urban freight
Beckers, Joris; Cardenas, Ivan; Le Pira, Michela; Zhang, Jia - In: Research in transportation economics 101 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014457561
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Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui; Zhang, Jia - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944