An increasing number of social ventures are for-profit companies (i.e., for-profit social ventures) that seek to … advance a social cause while making a profit. In a series of seven studies, this research investigates consumer support for … organizations as a function of their social mission and profit orientation. The impact of profit orientation on consumer support …

. Companies must learn that the outcomes of losing customers are in the form of negative Word of mouth and decrease in profit. The …

In this paper, we investigate the relation between business profit and the demand price-elasticity of consumers …. Business profit increases with a decrease in customer price-sensitivity only when the relation between a firm's net operating …-sensitivity. Nonetheless, businesses advertise because the positive profit impact of higher unit sales offsets the negative profit impact of …