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Customers' emotion regulation strategies in service failure encounters

Balaji, M. S.; Roy, Sanjit; Quazi, Ali - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 960-982

Persistent link: https://www.econbiz.de/10011708773

Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal

Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744

Persistent link: https://www.econbiz.de/10012257676

Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability

Roy, Sanjit; Balaji, M. S.; Bang, Nguyen - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 299-333

Persistent link: https://www.econbiz.de/10012248971

The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation

Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513

Persistent link: https://www.econbiz.de/10012178642

Constituents and consequences of smart customer experience in retailing

Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270

Persistent link: https://www.econbiz.de/10011899384

Country-of-origin image as an antecedent to brand equity

Paul, Rik; Dasgupta, Siddhartha - In: Journal of international business 2 (2010) 2, pp. 37-57

Persistent link: https://www.econbiz.de/10008856162

Consumer perception of genetically modified food : empirical evidence from India

Mandal, Santanu; Paul, Rik - In: Journal of international food & agribusiness marketing … 24 (2012) 2, pp. 169-183

Persistent link: https://www.econbiz.de/10009548877

Relative importance of service value by customer relationship stages : evidence from the Indian retail banking

Ponnam, Abhilash; Paul, Rik - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 319-334

Persistent link: https://www.econbiz.de/10011707953

Relative importance of service value by customer relationship stages

Ponnam, Abhilash; Paul, Rik - In: International Journal of Bank Marketing 35 (2017) 2, pp. 319-334

Purpose The purpose of this paper is to empirically sketch the phenomenon about the nature of service value expected in different stages of relationship over time in Indian retail banking context. Design/methodology/approach Customer service value dimensions pertinent to Indian retail banking...

Persistent link: https://www.econbiz.de/10014760715

Antecedents and consequences of university brand identification

Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032

Persistent link: https://www.econbiz.de/10011507896

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