While prior research suggests that consumers are willing to pay higher prices for products with environmentally friendly attributes, this relationship may not apply to “circular economy” products because of their perceived quality issues. The main aim of this study is to assess the...

Italy was the first European country to create a full mandatory plan known as the National Action Plan on Green Public Procurement. This plan established a framework through which green purchasing polices can diffuse throughout Italian municipalities. A primary reason for this action is that...

Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks based on consumers' self-reports. However, consumers are likely to overstate the effect that these labels have on their purchasing behavior. Moreover, existing consumer...