Thakur, Rakhi; Srivastava, Mala - In: Journal of Indian Business Research 5 (2013) 1, pp. 52-72
Purpose – Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. Considering mobile penetration and changing lifestyles of the Indian population, it has huge potential. The purpose of this paper is to...