We report evidence that salience may have economically significant effects on homeowners' borrowing behavior, through a bias in favour of less salient but more costly loans. We outline a simple model in which some consumers are biased. Under plausible assumptions, the bias may affect prices in...

We use a survey to identify a consumer bias with regard to different sources of debt-financing. Less salient debt may generate psychological bene ts. This should be weighed against the possible economic costs of a sub-optimal capital structure, but low levels of financial literacy make it...