Narrow search
Showing 1 - 10 of 7,909
Cover Image
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Cover Image
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Cover Image
Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10003555085
Cover Image
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Cover Image
The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Cover Image
Application of regulatory focus theory to search advertising
Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Cover Image
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Cover Image
Beyond Consumer Switching : Supply Responses to Food Packaging and Advertising Regulations
Alé-Chilet, Jorge - 2020
This paper studies the effect of nutrition warning labels and advertising restrictions on the breakfast cereal market … calories (350kcal) to carry conspicuous front-of-package warning labels. Further, these products were barred from advertising … on TV programs with high child viewership. Early evidence suggests that the regulation induce consumers to switch to …
Persistent link: https://www.econbiz.de/10012825029
Cover Image
How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Cover Image
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774