activities have not been well studied. In this book, knowledge-yielding and conventional goods and services are contrasted as … accumulated skills they hold. It is suggested that knowledge content in these activities can be efficient for consumer objectives … to elaborate these points and contribute to multi-disciplinary dialogue on consumption. Introduction: Consuming Knowledge …

moderating roles of knowledge (i.e., clothing sustainability knowledge) and personal values (i.e., self-enhancement), while … participants who had a high level of clothing sustainability knowledge, but not for those participants who had moderate or low … level of clothing sustainability knowledge. Additionally, the study found that the negative relationship between SPO and how …

of data collected from 336 situational questionnaires. The results indicate that consumer's knowledge of Green public … significant. However, consumer's knowledge of Green public procurement has an indirect positive effect on their green consumption … production of enterprises from the perspective of knowledge transmission. Thus, we believe that it is necessary to disseminate …

seek topic knowledge through internal motivations; and bartenders’ passion informs their persuasion attempts. … bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft …) storytelling and (4) personal branding. Findings were put into the Persuasion Knowledge Model, adding depth to our understanding of …