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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
25
Sportmarketing
22
Sports marketing
22
Sport
14
Sports
14
Professional sports
9
Profisport
9
Sport event
8
Sportveranstaltung
8
Holiday behaviour
7
Singapore
7
Tourism
7
Tourismus
7
Urlaubsverhalten
7
Advertising effects
6
Brand management
6
Singapur
6
Sponsorship
6
Werbewirkung
6
Coronavirus
5
Football
5
Fußball
5
Markenführung
5
Sponsoring
5
Advertising
4
Emotion
4
Netherlands
4
Niederlande
4
Online retailing
4
Online-Handel
4
Werbung
4
team identification
4
Arbeitsgruppe
3
Brand image
3
Einzelhandel
3
Innovation
3
Management
3
Markenimage
3
Organisation
3
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19
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1
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Article
25
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24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
1
Book section
1
Language
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English
25
Author
All
Cho, Heetae
14
Chiu, Weisheng
10
Leng, Ho Keat
6
Pyun, Do Young
6
Joo, Dongoh
4
Oh, Ga-Eun
3
Woosnam, Kyle Maurice
3
Kwon, Hyungil H.
2
Akbari Yazdi, Hossein
1
Badu-Baiden, Frank
1
Cheong, Cherie
1
Choi, Kyong Keun
1
Chon, Tae Jun
1
Chua, Hui Mei
1
Elahi, Alireza
1
Han, Jin Wook
1
Itani, Maher N.
1
James, Jeffrey D.
1
Koh, Jin Kai
1
Kwon, Hyungil Harry
1
Lee, Chul-won
1
Lee, Hyun-Woo
1
Oboudi, Behnam
1
Phua, Yi Xian Philip
1
Rai, Jaskirat Singh
1
Toh, Brendon
1
Toh, Chee Yong
1
Wang, Fong Jia
1
Wee, K. N. L.
1
Yousaf, Anish
1
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Asia Pacific journal of marketing and logistics
5
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
International journal of consumer studies
1
Journal of consumer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The international review of retail, distribution and consumer research
1
Tourism management perspectives : TMP
1
Transformation of services marketing
1
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ECONIS (ZBW)
25
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1
Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
2
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young
;
Kwon, Hyungil H.
;
Lee, Chul-won
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
Saved in:
3
The mediating role of perceived value in two different price settings
Kwon, Hyungil Harry
;
Pyun, Do Young
;
Choi, Kyong Keun
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 176-188
Persistent link: https://www.econbiz.de/10010384215
Saved in:
4
How does advertising through sport work? : evidence from college students in Singapore
Pyun, Do Young
;
Kwon, Hyungil H.
;
Chon, Tae Jun
;
Han, …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10009514809
Saved in:
5
The COVID-19 pandemic and its impact on grocery retailing : a Singapore case study
Leng, Ho Keat
-
2021
Persistent link: https://www.econbiz.de/10012668316
Saved in:
6
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
7
Attitude toward advertising through sport : a theoretical framework
Pyun, Do Young
;
James, Jeffrey D.
- In:
Sport management review
14
(
2011
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10008859163
Saved in:
8
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
9
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
10
An examination of users and non-users of self-checkout counters
Leng, Ho Keat
;
Wee, K. N. L.
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011703186
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