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The role of product newness in activating consumer regulatory goals

Luo, Yong; Wong, Veronica; Chou, Ting-Jui - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 600-611

Persistent link: https://www.econbiz.de/10011596991

The advertisement puts me down, but I like it : examining an emerging type of audience-targeted negative advertisement

Sun, Hongjie; Luo, Yong; Liu, Feifei; Lowe, Ben - In: Journal of advertising research 63 (2023) 2, pp. 160-171

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Antecedents of specialty food store loyalty

Zhao, Jing; Huddleston, Patricia - In: The international review of retail, distribution and … 22 (2012) 2, pp. 171-187

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Encounter-based antecedents of e-customer citizenship behaviors

Anaza, Nwamaka A.; Zhao, Jing - In: The journal of services marketing 27 (2013) 2, pp. 130-140

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Displays signs and involvement : the visual path to purchase intention

Behe, Bridget K.; Zhao, Jing; Sage, Lynne; Huddleston, … - In: The international review of retail, distribution and … 23 (2013) 5, pp. 511-522

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Too thin to be cute : the influence of letter height-to-width ratio on consumer perception

Xie, Zhipeng; Wang, Tao; Zhao, Jing; Qin, Huanyu - In: The journal of product & brand management 32 (2023) 6, pp. 789-798

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Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption

Teng, Hongxin; Xia, Qinying; Shou, Jiayi; Zhao, Jing - In: Journal of business research : JBR 154 (2023), pp. 1-9

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The effect of subjective and objective tasting sheet descriptors on tasting room sales in New York State

Li, Jie; Predic, Marina; Gómez, Miguel I. - In: The Cornell hospitality quarterly 61 (2020) 2, pp. 223-229

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The impact of outside option saliency and product descriptions on consumer wine tasting behavior

Streletskaya, Nadia A.; Weerasekara, Nadeeka; Li, Jie - In: Journal of wine economics 18 (2023) 2, pp. 139-155

Consumer choice of differentiated products, such as wine, depends on the composition of the choice set consumers are choosing from. However, choice sets are often situationally defined through wine-tasting lists or displayed wines in a particular tasting and sales environment. In this paper, we...

Persistent link: https://www.econbiz.de/10014438145

Analysing online shopping attributes to influence consumer purchasing for fashion products

Vignali, Gianpaolo; Zhao, Jing; Campaniolo, Daniela - In: International journal of business and globalisation : IJBG 13 (2014) 3, pp. 387-418

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